Triller Fight Club and Jake Paul’s influence

How long can Paul capitalize on this hype train?

Chonte Crewsaw, Student

“When you say Coachella, it’s not just music- it’s the experience of the weekend.  We want people to say the same when they think of Triller Fight Club”.  These direct quotes come from principal owner Ryan Kavanaugh during an interview with Rolling Stones magazine. 

Triller Fight Club is a new type of entertainment for all types of fans.  This current version of the company was co-founded by Ryan Kavanaugh and rap artist Snoop Dogg in 2019 but it had originally started as an app.  

Triller app was created in 2015 and was available on apple and android products.  It allowed its users to make videos using artificial intelligence software; over time the app made it so that you could edit any type of video which was similar to its current competition in TikTok. 

Eventually Triller was purchased by an investment company owned by Ryan Kavanaugh and almost $100 million in investments from various celebrities.  Once they had heavy investments from various rap artists like Snoop Dogg, Lil Wayne, Migos, and Kendrick Lamar, it allowed them to purchase Verzuz which was created by producers Swiss Beatz and Timbaland to create big name live rap battles.  

With these purchases, Triller Fight Club had become a media tech conglomerate by creating “TrillerTv” which air shows from the likes of Jennifer Lopez, 2Chainz, and Dixie and Charli D’Amelio’s (youtube stars); they have also created an NFT Marketplace to try and capitalize on the Crypto-currency rise. 

According to A non-fungible token (NFT) is a cryptocurrency token that is indivisible and unique. One NFT cannot be interchanged with another NFT, and the whole cannot be broken down into smaller parts and used.  Using NFT’s will allow Triller to gain more revenue through sales of specific items.

Triller hosted its first fight as a company in 2020 when iconic boxer “Iron” Mike Tyson came out of retirement after 15 years to have an exhibition against fellow retired boxer, Roy Jones Jr.  As a Pay-per-view event, they generated over $80 million in Revenue; this could be because of the big name fighters that headlined the event but there were some interesting undercard fights as well. 

Youtube star Jake Paul who has decided to be a pro boxer had his second pro fight against retired basketball player Nate Robinson.  This fight is what launched Jake Paul into the fight world for the foreseeable future because he knocked out Nate Robinson with a swift counter right hook which might have been the knockout of the year.  

Since that knockout, Jake Paul has been calling out fighters from the UFC and other mixed martial arts affiliates.  With the huge following he has, and twitter being as prominent as it is, Jake Paul has called out the likes of Conor Mcgregor,  Nate Diaz,  Dylan Danis, Ben Askren (retired), and even Floyd Mayweather. 

Finally someone agreed to a fight with Paul and it was retired welterweight UFC fighter Ben Askren.  Askren is a former champion from Bellator MMA and ONE Championship MMA; he was chosen because although he was a former champion, he is known as a wrestler and does not have high level boxing skills.  

With heavy build up and trash talking in the months leading up to the fight, Paul was starting to get under the skin of UFC president Dana White.  White believed that Paul had no business in the ring with anyone of any pro caliber because he has yet to fight someone who is active in any combat sport.  Much of Paul’s fame has come from being a former Disney star as well as having many viral videos on youtube with himself and his older brother Logan, who also is trying to be a pro boxer. 

On April 17th, 2021 in the first minute of round one, Jake Paul knocked out Ben Askren with a vicious  right hand and in the matter of seconds, his rise to fame increased exponentially.  Collecting $690,000 and $500,000 respectively just for showing up, Paul earned a significant amount due to sponsorships and promotions. 

Triller Fight Club was heard to have generated 1.5 million pay-per-view buys which is an astounding number.  Jake Paul might night have the boxing skills of a pro but right now he is second to none when it comes to huge revenue generations and I do not see that stopping anytime soon.